![]() Turns out Pepsodent’s success was mainly due to the tingly feeling in the mouth due to the ingredients.Hopkins – successful ad man who helped make Pepsodent successful “Chunking” – the brain’s process of converting a sequence of actions into an automatic routine. ![]() Brain activity is much lower when executing the routine part of the habit loop.Habits are bound up in the basil ganglia, one of the most ancient and central parts of the brain.Squire’s paper on Eugene’s habits was the spark that really ignited habit research.The store designs and everything else are as standardized as possible in order to keep cues consistent and trigger routines.McDonald’s fries are designed to melt immediately, in order to give the reward right away and tighten the habit loop.It’s work to avoid running those routines if a cue happens. Habits don’t leave us once they’re ingrained, they stay under the surface waiting for cues to trigger them. ![]() Habits are also delicate – if the cue isn’t there, they won’t trigger. ![]()
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